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Tag Archives: internet

There is no doubt that the future of business is online. With more and more online users popping up around the world and millions of websites being created everyday, the online space is becoming a lot more crowded than ever before. That is why today it is absolutely imperative for businesses to not only create a nice website that tells the user what it is about and also focus on digital marketing efforts in order to get found online.

Web Design

Web design is not as hard as it seems. So don’t be afraid. There are plenty of courses online for you to learn about web design, like this one from Udemy. If you don’t feel like learning how to do it yourself, you can always hire a freelance web designer to help you out with it. Remember that your website should be clean, simple and easy for both Google and the user to understand. UX, or user experience is important to take into consideration because it will allow your site to be easy to navigate and will improve your online conversion rate. You can optimize your website for Google by making sure that all of your meta tags, keywords and URLs are clean and simple. Remember, Google is a robot. Don’t confuse it.

Digital Marketing

Digital marketing is any type of advertising done online. It is so important to not only create a nice web site, but to make sure that you have a strong web presence as well. Some of the most popular forms of digital marketing are SEO, PPC, email marketing, social media marketing, lead capture pop-ups, mobile ads, sponsored content, and much more. SEO or search engine optimization is personally my favorite, because when done right, it lasts and you don’t have to continue paying for it (unlike Google Adwords or Facebook ads).

My next post will be more information about organic SEO tips. Until then!